{"id":3011,"date":"2026-04-10T09:42:01","date_gmt":"2026-04-10T09:42:01","guid":{"rendered":"https:\/\/wp.dbuniversity.ac.in\/department-of-management\/?p=3011"},"modified":"2026-04-10T09:42:01","modified_gmt":"2026-04-10T09:42:01","slug":"business-analytics-basics","status":"publish","type":"post","link":"https:\/\/wp.dbuniversity.ac.in\/department-of-management\/business-analytics-basics\/","title":{"rendered":"Business analytics -basics"},"content":{"rendered":"\n<p><strong>Co ordinator: Dr Chayanika Das<\/strong><\/p>\n\n\n\n<p><strong>1. Introduction<\/strong><\/p>\n\n\n\n<p>The Department of Management offered a <strong>30-hour Certificate Course titled \u201cFundamentals of Business Analytics\u201d<\/strong> for learners with the objective of equipping them with essential knowledge and skills in data handling, analytics, and data-driven decision-making.<\/p>\n\n\n\n<p>The course introduced participants to foundational concepts of business analytics, including types of data, analytical processes, and tools widely used in modern business environments. Through a blended learning approach, students developed the ability to transform raw data into meaningful insights for real-world business applications.<\/p>\n\n\n\n<p><strong>2. Course Delivery Structure<\/strong><\/p>\n\n\n\n<p><strong>Course Details:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Total Duration:<\/strong> 30 Hours<\/li>\n\n\n\n<li><strong>Instructors:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Dr. Rashmita Barua, Associate Professor<\/li>\n\n\n\n<li>Dr. Chayanika Das, Assistant Professor (Senior)<\/li>\n\n\n\n<li>Dr. Gaurav Das, Assistant Professor (Senior)<\/li>\n\n\n\n<li>Dr. Taniya Paul, Assistant Professor (Senior)<\/li>\n\n\n\n<li>Dr. Jamal Hussain, Assistant Professor (Senior)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Mode of Delivery:<\/strong> Blended Learning<\/li>\n\n\n\n<li><strong>Launch Date:<\/strong> 12th August 2025<\/li>\n<\/ul>\n\n\n\n<p>The course combined:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online lectures and self-paced learning<\/li>\n\n\n\n<li>Classroom sessions<\/li>\n\n\n\n<li>Assignments and practical exercises<\/li>\n<\/ul>\n\n\n\n<p>This structured delivery ensured both conceptual clarity and hands-on analytical exposure.<\/p>\n\n\n\n<p><strong>3. Course Completion and Evaluation<\/strong><\/p>\n\n\n\n<p>The course was successfully completed on <strong>20th November 2025<\/strong>. Students have submitted their assignments, which are currently under evaluation.<\/p>\n\n\n\n<p><strong>Assessment Criteria:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attendance<\/li>\n\n\n\n<li>Assignment Performance<\/li>\n<\/ul>\n\n\n\n<p><strong>Grading Scheme:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Percentage Score<\/strong><\/td><td><strong>Grade<\/strong><\/td><\/tr><\/thead><tbody><tr><td>80 \u2013 100%<\/td><td>A+<\/td><\/tr><tr><td>60 \u2013 80%<\/td><td>A<\/td><\/tr><tr><td>40 \u2013 60%<\/td><td>B<\/td><\/tr><tr><td>20 \u2013 40%<\/td><td>C<\/td><\/tr><tr><td>Below 20%<\/td><td>D<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Participants securing <strong>A+, A, or B grades<\/strong> will be eligible to enroll in the upcoming <strong>Advanced Data Analytics Certificate Course<\/strong> in the next semester.<\/p>\n\n\n\n<p><strong>4. Learning Outcomes<\/strong><\/p>\n\n\n\n<p>Upon completion of the course, participants were able to:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Understand fundamental concepts of data, analytics, and business analytics<\/li>\n\n\n\n<li>Identify the role of analytics in business decision-making across domains<\/li>\n\n\n\n<li>Gain exposure to analytical tools and techniques<\/li>\n\n\n\n<li>Develop basic analytical thinking through assignments and practical learning<\/li>\n\n\n\n<li>Build a strong foundation for advanced analytics training<\/li>\n<\/ol>\n\n\n\n<p><strong>5. Outcome and Impact<\/strong><\/p>\n\n\n\n<p>The course successfully enhanced students\u2019:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analytical and critical thinking skills<\/li>\n\n\n\n<li>Understanding of data-driven decision-making<\/li>\n\n\n\n<li>Readiness for advanced analytics learning<\/li>\n\n\n\n<li>Confidence in handling business data<\/li>\n<\/ul>\n\n\n\n<p>Students actively engaged in assignments and demonstrated improved conceptual clarity and application skills.<\/p>\n\n\n\n<p><strong>6. Certificate Distribution<\/strong><\/p>\n\n\n\n<p>E certificates were distributed to all learners who successfully completed the course.<\/p>\n\n\n\n<p><strong>7. Conclusion<\/strong><\/p>\n\n\n\n<p>The Certificate Course on <em>Fundamentals of Business Analytics<\/em> successfully provided BBA students with essential knowledge and practical exposure to analytics. The blended learning approach, supported by structured assignments and expert guidance, ensured effective learning outcomes.<\/p>\n\n\n\n<p>The department looks forward to progressing eligible students into the <strong>Advanced Data Analytics Certificate Course<\/strong>, thereby strengthening their analytical capabilities and enhancing their industry readiness.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co ordinator: Dr Chayanika Das 1. Introduction The Department of Management offered a 30-hour Certificate Course titled \u201cFundamentals of Business Analytics\u201d for learners with the objective of equipping them with essential knowledge and skills in data handling, analytics, and data-driven decision-making. The course introduced participants to foundational concepts of business analytics, including types of data, [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":3012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[],"class_list":["post-3011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-workshops"],"uagb_featured_image_src":{"full":["https:\/\/wp.dbuniversity.ac.in\/department-of-management\/wp-content\/uploads\/sites\/10\/2026\/04\/BA-basic.jpg",1005,643,false],"thumbnail":["https:\/\/wp.dbuniversity.ac.in\/department-of-management\/wp-content\/uploads\/sites\/10\/2026\/04\/BA-basic-150x150.jpg",150,150,true],"medium":["https:\/\/wp.dbuniversity.ac.in\/department-of-management\/wp-content\/uploads\/sites\/10\/2026\/04\/BA-basic-300x192.jpg",300,192,true],"medium_large":["https:\/\/wp.dbuniversity.ac.in\/department-of-management\/wp-content\/uploads\/sites\/10\/2026\/04\/BA-basic-768x491.jpg",768,491,true],"large":["https:\/\/wp.dbuniversity.ac.in\/department-of-management\/wp-content\/uploads\/sites\/10\/2026\/04\/BA-basic.jpg",1005,643,false],"1536x1536":["https:\/\/wp.dbuniversity.ac.in\/department-of-management\/wp-content\/uploads\/sites\/10\/2026\/04\/BA-basic.jpg",1005,643,false],"2048x2048":["https:\/\/wp.dbuniversity.ac.in\/department-of-management\/wp-content\/uploads\/sites\/10\/2026\/04\/BA-basic.jpg",1005,643,false]},"uagb_author_info":{"display_name":"hodmgm","author_link":"https:\/\/wp.dbuniversity.ac.in\/department-of-management\/author\/hodmgm\/"},"uagb_comment_info":0,"uagb_excerpt":"Co ordinator: Dr Chayanika Das 1. Introduction The Department of Management offered a 30-hour Certificate Course titled \u201cFundamentals of Business Analytics\u201d for learners with the objective of equipping them with essential knowledge and skills in data handling, analytics, and data-driven decision-making. The course introduced participants to foundational concepts of business analytics, including types of data,&hellip;","_links":{"self":[{"href":"https:\/\/wp.dbuniversity.ac.in\/department-of-management\/wp-json\/wp\/v2\/posts\/3011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.dbuniversity.ac.in\/department-of-management\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.dbuniversity.ac.in\/department-of-management\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.dbuniversity.ac.in\/department-of-management\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.dbuniversity.ac.in\/department-of-management\/wp-json\/wp\/v2\/comments?post=3011"}],"version-history":[{"count":1,"href":"https:\/\/wp.dbuniversity.ac.in\/department-of-management\/wp-json\/wp\/v2\/posts\/3011\/revisions"}],"predecessor-version":[{"id":3013,"href":"https:\/\/wp.dbuniversity.ac.in\/department-of-management\/wp-json\/wp\/v2\/posts\/3011\/revisions\/3013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.dbuniversity.ac.in\/department-of-management\/wp-json\/wp\/v2\/media\/3012"}],"wp:attachment":[{"href":"https:\/\/wp.dbuniversity.ac.in\/department-of-management\/wp-json\/wp\/v2\/media?parent=3011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.dbuniversity.ac.in\/department-of-management\/wp-json\/wp\/v2\/categories?post=3011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.dbuniversity.ac.in\/department-of-management\/wp-json\/wp\/v2\/tags?post=3011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}