September 2026

Learning Beyond the Classroom: The Role of Films in Management Education

The Department of Management believes that effective management education goes beyond textbooks and classroom lectures. To make learning more engaging, relatable, and experiential, movie clips are being used as an innovative pedagogical tool to connect management concepts with real-life situations. Films such as The Pursuit of Happyness and The Intern have been thoughtfully incorporated into […]

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Marketing Club, An Interdisciplinary Club (Department of Management and Commerce): Provides Experiential Learning to Students of ADBU

The Marketing Club, School of Commerce and Management (SoCM) is an interdisciplinary student initiative. As part of this initiative, the club organized a movie-based learning activity featuring The Big Bull, followed by an interactive Question-and-Answer session. The activity provided students with an engaging platform to understand concepts related to the stock market, finance, business decision-making,

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