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Learning Beyond the Classroom: The Role of Films in Management Education

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The Department of Management believes that effective management education goes beyond textbooks and classroom lectures. To make learning more engaging, relatable, and experiential, movie clips are being used as an innovative pedagogical tool to connect management concepts with real-life situations. Films such as The Pursuit of Happyness and The Intern have been thoughtfully incorporated into […]

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Marketing Club, An Interdisciplinary Club (Department of Management and Commerce): Provides Experiential Learning to Students of ADBU

Workshops

The Marketing Club, School of Commerce and Management (SoCM) is an interdisciplinary student initiative. As part of this initiative, the club organized a movie-based learning activity featuring The Big Bull, followed by an interactive Question-and-Answer session. The activity provided students with an engaging platform to understand concepts related to the stock market, finance, business decision-making,

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LAUNCH OF VALUE ADDED COURSE(VAC)

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The 2-Credit Value Added Course on “Fundamental Selling Skills: Techniques and Applications” has been launched on 19 August 2026. This course is meticulously designed for BBA and IMBA 5th-semester students to bridge the gap between academic business theories and real-world commercial execution. The course is coordinated by Dr. Amarjit Deb. As students approach their transition

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First-Semester Students Shine in Reel Making Competition

Blogs

Management Club | Department of Management | Assam Don Bosco University Creativity took centre stage as the Management Club of the Department of Management, Assam Don Bosco University, organized an exciting Reel Making Competition on 31st July 2026 for the first-semester students of the BBA and IMBA programmes. Designed to inspire innovation, teamwork, and digital

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From New Beginnings to New Horizons: Department of Management Welcomes Freshers through an Engaging Bridge Course & Orientation Week

Workshops

27–31 July 2026 | Department of Management, Assam Don Bosco University The Department of Management, Assam Don Bosco University (ADBU), successfully conducted its Bridge Course and Orientation Week from 27th to 31st July 2026, offering an enriching introduction to university life for the newly admitted BBA and Integrated MBA (IMBA) first-semester students. Designed to ease

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Bridge course

Lectures

The Department of Management, Assam Don Bosco University, conducted an online orientation session for the newly admitted students of BBA and IMBA programmes to familiarize them with the academic activities scheduled before the commencement of the regular semester. During the session, students were briefed about the mandatory Bridge Course to be conducted during the month

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CASE REpository

Blogs

The Department proudly announces the launch of a first-of-its-kind Student Industry Case Repository, an innovative academic initiative designed to bridge the gap between theoretical learning and practical industry applications. As part of this unique project, students engaged extensively with contemporary business environments to identify real-world challenges faced by organizations across various sectors. Drawing upon the

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Case discussion

Workshops

The Department of Management conducts retrospective case study discussions on a regular basis during classroom sessions, facilitating the application of theoretical concepts to real-life business scenarios and enhancing students’ analytical and decision-making skills. However in certain cases , the instructor utilizes an immersive simulated cases designed to mirror real-world executive decision-making. Students were presented with

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Student Development Program-developing creativity

Workshops

rom the very first semester, students are introduced to the basic fundamentals of management. To enhance their understanding beyond theoretical learning, practical assignments are incorporated into the curriculum. These activities are designed to provide real-world exposure and develop essential managerial skills. As part of their academic assignment, students were given abstract products and asked to

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