Business Analytics Advanced

1. Name of the event: Business Analytics – Advanced Certification Course
2. Date and Time: 25/1/2025 till 25/5/2025
3. Venue: Classrooms – 402, 202
4. Organisation/Department detail: Department of Management, School of Commerce and Management, Assam Don Bosco University, Azara Campus, Guwahati.
5. Organiser’s detail: Dr. Rashmita Barua, Associate Professor, Department of Management, School of Commerce and Management, Assam Don Bosco University.
6. Course Coordinator details: Dr. Rashmita Barua, Associate Professor, Department of Management, School of Commerce and Management, Assam Don Bosco University.
7. Programme schedule: Introduction to Business Intelligence and Scope of Analytics in business decision making.
8. Participant details in number and hard copy signature: BBA 6^th semester (Batch 2022-25)

Total number of participants finally completed – 15 out of 21 shortlisted.  Soft copy attached separately with the report

• Budget details: NA
• No. of total participants: 21
• Category of participants: Students
• Eligibility of the participants: BBA 6^th semester (Batch 2022-25)
• Photographs of the event: Attached separately with the report
• Soft copy banner/poster of the event: Attached separately with the report
• Very brief report of the event for publication and for documentation (max 2/3 pages):

Introduction

In response to the dynamic and evolving demands of the business landscape, the Department of Management at Assam Don Bosco University has launched the Business Analytics – Advanced Certification Course coordinated by Dr Rashmita Barua. This initiative aims to equip participants with cutting-edge analytical tools and methodologies to address contemporary business challenges effectively.

Objective and Scope

The course is designed to provide participants with:

Comprehensive Business Intelligence (BI) knowledge: Empowering managers with tools to transform data into actionable insights.

Exposure to real-time decision support systems: Integrating historical and real-time data for strategic planning.

Advanced business analytics tools and methodologies: Covering areas like data management, visualization, performance tracking, and social networking analytics.

This certification caters to professionals looking to adapt to the rapidly advancing digital and analytical technologies in the business world.

The Need for Business Analytics in Today’s Climate

The program acknowledges the increasing pressures in the business environment driven by:

• Markets: Rising competition, globalization, and real-time transaction demands.
• Consumer Demand: Customization, diversity, speed of delivery, and heightened customer expectations.
• Technological Innovations: Rapid advancements, high obsolescence, and the proliferation of Web 2.0 and beyond.
• Societal Factors: Regulations, sustainability, and corporate social responsibility.

To remain competitive, companies must be reactive, anticipative, adaptive, and proactive, leveraging advanced tools like business analytics to make informed decisions.

Key Features of the Course

• Comprehensive Curriculum: Focused on data management, strategy, and performance management tools.
• Real-Time Data Integration: Leveraging data warehouses for both historical and real-time decision support.
• Business Intelligence Framework: Combining architecture, tools, databases, and methodologies for informed decision-making.
• Practical Applications: Hands-on learning of queries, data/text mining tools, and social networking analytics.

Implications for Businesses

Business analytics plays a transformative role by enabling:

• Enhanced customer relationships through personalized strategies.
• Improved decision-making capabilities via data-driven insights.
• Real-time response to competitive pressures and market changes.
• Automation of tasks and processes, increasing efficiency across operations.

Course Overview:

• Course Name: Business Analytics – Advanced Certificate Course
• Department: Department of Management
• Duration: 6 Months (30 Hours, 2 Credits)
• Start Date: 25th January 2025
• End Date: 25^th May 2025
• Venue: Room No. 402

Key Highlights:

• Focus on Marketing, Human Resources, Financial, and Operations Analytics using real-world case studies.
• Blended delivery method combining online lectures, hands-on workshops, and project-based learning.

2. Eligibility:

• Participation was open to students who secured A+, A, or B grades in the Business Analytics – Basic course undertaken in BBA 5th Semester.

3. Module Details:

The course was divided into modules with expert faculty facilitating sessions on respective domains:

• Marketing Analytics: Dr Gaurav Das
• Human Resource Analytics: Dr Chayanika Das
• Financial Analytics: Dr Taniya Paul
• Operations Analytics: Dr Rashmita Barua and Dr Jamal Hussain

(Refer to the attached Excel file for detailed schedules and module allocations.)

4. Participation and Attendance:

• Total Participants: 21
• Attendance Requirement: Minimum 75%.
• Attendance Achievement: 16 students

5. Assessments:

• Case Presentations: Students analyzed and presented real-world scenarios.
• Simulation Models: Focused on predictive analytics and optimization techniques.
• Final Assessment: Combined theoretical and practical evaluations.

6. Learning Outcomes:

Participants demonstrated proficiency in:

• Data visualization using Tableau, Power BI, and Excel.
• Applying analytics techniques in marketing, HR, finance, and operations.
• Developing interactive dashboards and solving real-world business problems.

Attachments:

1. Official Notification to Students (dated 17th January 2025).
2. Module Allocation and Schedule (attached Excel file).