Business analytics -basics

Co ordinator: Dr Chayanika Das

1. Introduction

The Department of Management offered a 30-hour Certificate Course titled “Fundamentals of Business Analytics” for learners with the objective of equipping them with essential knowledge and skills in data handling, analytics, and data-driven decision-making.

The course introduced participants to foundational concepts of business analytics, including types of data, analytical processes, and tools widely used in modern business environments. Through a blended learning approach, students developed the ability to transform raw data into meaningful insights for real-world business applications.

2. Course Delivery Structure

Course Details:

• Total Duration: 30 Hours
• Instructors:
  • Dr. Rashmita Barua, Associate Professor
  • Dr. Chayanika Das, Assistant Professor (Senior)
  • Dr. Gaurav Das, Assistant Professor (Senior)
  • Dr. Taniya Paul, Assistant Professor (Senior)
  • Dr. Jamal Hussain, Assistant Professor (Senior)
• Mode of Delivery: Blended Learning
• Launch Date: 12th August 2025

The course combined:

• Online lectures and self-paced learning
• Classroom sessions
• Assignments and practical exercises

This structured delivery ensured both conceptual clarity and hands-on analytical exposure.

3. Course Completion and Evaluation

The course was successfully completed on 20th November 2025. Students have submitted their assignments, which are currently under evaluation.

Assessment Criteria:

• Attendance
• Assignment Performance

Grading Scheme:

Percentage Score	Grade
80 – 100%	A+
60 – 80%	A
40 – 60%	B
20 – 40%	C
Below 20%	D

Participants securing A+, A, or B grades will be eligible to enroll in the upcoming Advanced Data Analytics Certificate Course in the next semester.

4. Learning Outcomes

Upon completion of the course, participants were able to:

1. Understand fundamental concepts of data, analytics, and business analytics
2. Identify the role of analytics in business decision-making across domains
3. Gain exposure to analytical tools and techniques
4. Develop basic analytical thinking through assignments and practical learning
5. Build a strong foundation for advanced analytics training

5. Outcome and Impact

The course successfully enhanced students’:

• Analytical and critical thinking skills
• Understanding of data-driven decision-making
• Readiness for advanced analytics learning
• Confidence in handling business data

Students actively engaged in assignments and demonstrated improved conceptual clarity and application skills.

6. Certificate Distribution

E certificates were distributed to all learners who successfully completed the course.

7. Conclusion

The Certificate Course on Fundamentals of Business Analytics successfully provided BBA students with essential knowledge and practical exposure to analytics. The blended learning approach, supported by structured assignments and expert guidance, ensured effective learning outcomes.

The department looks forward to progressing eligible students into the Advanced Data Analytics Certificate Course, thereby strengthening their analytical capabilities and enhancing their industry readiness.