Student Development Program-developing creativity

rom the very first semester, students are introduced to the basic fundamentals of management. To enhance their understanding beyond theoretical learning, practical assignments are incorporated into the curriculum. These activities are designed to provide real-world exposure and develop essential managerial skills. As part of their academic assignment, students were given abstract products and asked to convert them into marketable concepts. This project required them to build a complete brand identity, which included:

• Designing creative and meaningful logos
• Creating attractive and memorable punchlines
• Developing engaging advertisements to promote their products

This exercise allowed students to think innovatively and apply management principles in a practical settings

The main objectives of the project were :

To develop creativity and innovation among students

To enhance teamwork and collaboration skills

To improve communication and presentation abilities

To understand the fundamentals of branding and advertising

The project was conducted under the guidance of Dr. Chayanika Das, who provided continuous support and mentorship. Her guidance encouraged students to explore their creativity and perform to their full potential

The first-semester students showed great enthusiasm and active participation throughout the project. They worked collaboratively in teams and successfully created a variety of promotional videos. Each project reflected originality, effort, and a clear understanding of the concepts taught.

This assignment proved to be an effective learning experience for students. It not only strengthened their understanding of management fundamentals but also helped them develop essential skills required in the professional world. The project successfully combined creativity with practical application, making learning both combined creativity with practical application, making learning both engaging and impactful.

the Videos can be accessed: 1. https://drive.google.com/drive/folders/1Rr2D75WOUAN2mNZup_TxXaBnxBix-5s0?usp=drive_link

2. https://drive.google.com/drive/folders/1sYMsY1k8w_ZXFHwpu9H6S8oAre4cQt9s?usp=drive_link